Etch Lane Studio

Blog

5 October 2026

Preparing Your Website for Black Friday & Christmas Trading

5 October 2026

For most small businesses, the run-up to Christmas is the busiest and most valuable stretch of the year. It's also when your website comes under the most pressure — more visitors, more urgency, less patience. Here's how to make sure it's ready.

5 October 2026

21 September 2026

Is Your Website Ready for Autumn? A Small Business Website Health Check

21 September 2026

A 20 minute health check that your website is doing it’s job before the season gets away from you.

21 September 2026

7 September 2026

How Craft & Artisan Businesses Can Sell Online Without a Big Marketing Budget

7 September 2026

A big marketing budget buys reach. A well-built website, even a modest one, buys trust — and for craft and artisan businesses, trust is usually the thing that was missing, not visibility.

7 September 2026

24 August 2026

5 Signs Your Website Is Costing You Customers (and How to Fix Them)

24 August 2026

Here are five of the most common issues we come across when auditing small business sites — and what to do about each one.

24 August 2026

30 July 2026

Five Signs It's Time to Redesign Your Website

30 July 2026

Most business owners don't realise their website is letting them down until something makes them stop and actually look at it. By that point, it's usually been quietly losing them customers for months. Here are five signs yours is overdue a redesign — and what each one is likely costing you.

30 July 2026

Websites that work as hard as you do.

Etch Lane Studio