Websites that work as hard as you do.

Simple, stunning and functional websites that attract audiences, generate income and build businesses.

A lot of small businesses are either invisible online, or making the wrong first impression. A poorly built website — or no website at all — costs you customers every single day without you ever knowing about it.

Etch Lane Studio builds simple, professional websites for small businesses and local service providers across the UK. Sites that load fast, look great on any device, show up on search engines, and handle everything they legally need to. Nothing unnecessary. Everything done properly.

Simple websites.
Serious results.

Your future website:

Professional from Day One

First impressions matter. Your site will look polished, load quickly, and work perfectly on mobile.
Simple to manage

Every site comes with a proper handover session so you're never locked out or dependent on anyone. But if you'd rather I just handle it, I offer a care plan just for that.
Built to be found

Every site is SEO-optimised from the ground up. That means the right structure, the right content, and the right signals to put you in front of customers searching for what you do.s here

A blurred image of a wooden bookshelf with a purple sign on the lower part, possibly a library or bookstore setting.

Recent work:

Bespoke by Braemar
Carpentry & Joinery

A bespoke carpentry business launching its first ever online presence. Starting from scratch in a new area with no reviews and no digital footprint, the brief was equal parts identity and visibility — built around the craftsmanship that speaks for itself.

View Project

Blurry image of a woman with curly brown hair, wearing a white shirt, sitting in front of a laptop.

elodie cybersecurity
Consultancy

A full end-to-end build for a cybersecurity education platform designed to feel nothing like the industry it operates in. From brand identity to course architecture across three distinct audience segments — built to make a technical subject feel genuinely human.

View Project

A blurry abstract close-up of a person's hand holding a pen or pencil, with natural light illuminating the scene.

Ember & Tide
Travel Consultant

A luxury family travel advisory launching its first professional online presence. The brief was equal parts warmth and credibility — a site personal enough to feel like Jess, polished enough to sit alongside the premium brands her clients already trust.

View Project

What Clients are Saying

“I had a vision for how I wanted Ember & Tide Travel to look and feel, and Polly somehow managed to take all of the ideas in my head and turn them into something even better than I’d imagined. She completely understood my brand and created a website that feels professional, polished and still really personal to me.

I’m so proud to send people to my website now and feel like it represents my business perfectly. I’d recommend her in a heartbeat to anyone looking for someone creative, talented, approachable and genuinely invested in what they’re creating for you.”

Jessica, Ember & Tide

A person with a gray sweater holds a glass of beer while sitting at a white table with a black laptop, a wooden bowl of cereal, a brown candle holder with a candle, and a green plant in a gold vase.

A modern workspace with a white desk, a silver adjustable desk lamp, a laptop displaying a woman sitting on a couch reading a book, a glass vase with green leafy plant, a white rectangular block, and a small round white container with a lid. A person

Smartphone on a table displaying a website about fitted wardrobes and bedroom furniture, with a brown envelope underneath and a black pen nearby. The table is light wood, with a white speckled surface nearby, and there is a patterned rug on the floor

Person holding a smartphone displaying a webpage about cybersecurity for creators with a photo of a person in a hat and headphones on the screen, in a setting with a plain background.

FAQ

It starts with a free, no-obligation consultation — just a relaxed conversation about your business, what you're hoping a new website will do for you, and any ideas you already have. From there, I'll put together a clear proposal with pricing and timeline, so you know exactly what to expect before anything is agreed. No pressure, no jargon — just a straightforward first step.
It depends on what you need, so I don't always work to a single fixed price — but most small business websites with Etch Lane start from around £650. After our free consultation, I'll send you a clear proposal with everything broken down, so there are no surprises later. You can also see our packages to gain a little more of an idea.
Most projects take between 2 and 5 weeks from start to finish, depending on the size of the site and how quickly content (text, images, logo) comes back to me. I'll always give you a realistic timeline upfront and keep you updated if anything changes.
Not at all. Many of my clients start with little more than an idea. I can help source suitable images, write your website copy for you, and guide you through what's needed step by step. We'll figure it out together
You're never left to fend for yourself. Every project includes a period of free support after launch, and after that I offer an optional monthly care plan covering backups, security, and small updates — so your site keeps running smoothly without you having to think about it.